Custom Mood Boards

10 Feb

What is a mood board? Take a look….


This year, as I stated in a previous blog, I am taking a new approach towards my interior decorating business. My goal is to provide clients with the ability to purchase a personalized design plan with detailed instructions they can implement on their own. This design plan will include:
  • Paint Colors
  • Flooring
  • Furniture
  • Window Coverings
  • Rugs
  • Lighting
  • Textiles
  • Accessories
  • and more…. 

The design plan will presented on a concept board, commonly known by designers as a “mood board”. A mood board is a collage of inspiration photos, paint colors, textiles, flooring, furniture, lighting and other elements that make up a room. I create my mood boards digitally using a graphics editing program called Adobe Photoshop. Created this way, they can be viewed from a person’s computer, uploaded to the web, or printed as a hard copy. Anyone can create a mood board, either digitally or physically as in the case of traditional collage making. I encourage everyone interested in home decor to learn how to make their own mood boards. They are an invaluable and inspirational tool for everyone from beginners to seasoned professionals. That being said, not everyone has the time or the know how to put elements together to create a cohesive design plan. That’s where I come in. Clients will send me detailed photos of their spaces, explaining what their dilemmas are. Next we’ll go through a short question and answer session via the internet that will enable me to better understand their likes and dislikes. I will then get right to work creating their custom mood boards. That’s it! In about a week or so I will have designed a plan that they can implement at their own pace whenever they’re ready. Of course, I will be available to help with the implementation process and can be of assistance as a personal shopper for as little as $25/hour.

Common Questions and Answers:


Q. How much does a custom mood board cost?
A. Interior designers are among some of the highest paid professionals in this day and age. In fact, clients must pay literally hundreds of thousands of dollars for design services. My approach is different in that I aim to provide an affordable service that anyone can access, at a fraction of the cost. Rather than paying costly designer premiums, my clients will be able to order their custom mood boards for just $200. However, as an introductory offer I will be designing custom mood boards for just $50 to the first 5 people to sign up. The next 10 people will receive their custom mood boards for $100. This includes a complete visual design plan with specific instructions on every element in the room. The elements will be numbered with the price and source, along with additional suggestions and ideas for each element.

Q. How soon will I get my custom mood board?
A. The turn around time for CMB’s are about a week.

Q. What do I do after I receive my custom mood board?
A. Every element on the mood board will have specific instructions enabling you to go at your own pace and budget to complete the project.

Q. I don’t think I can do this by myself. Can you help me?
A. Of course! For $25/hour including travel time I can come to your home and help you get started. I can even go shopping with you and help you pick out the elements. Whatever you need, even if it is just someone to bounce ideas off of, I can be of assistance.

Q. What if I can only afford to purchase a custom mood board and nothing else?
A. The great thing about a mood board is that it’s an all-in-one, comprehensive design plan. Many people spend months and months making purchase after purchase in an effort to decorate their homes, yet they still wind up dissatisfied and possibly even more confused about what they want. This is because they have not had a specific direction and focused plan of action. My advice? Get a plan FIRST, then at your own pace you can start saving to put the plan into affect. Perhaps you only have a $100 budget. Wonderful! Take that $100 and purchase something off of your custom mood board. You won’t have to feel guilty about making an impulse buy because you know you’ve purchased something that’s a part of an overall design plan. It will all come together in time and having a goal to work towards is so much more comforting (not to mention cost effective!) than being confused and disappointed that you don’t have it all together. Of course, if money is no object, you’ll be able to implement the plan right away, seeing the complete project through in as little time as it takes to purchase and install all the elements.

I will be adding to and editing as time goes along but I just wanted to start somewhere by getting this information posted.

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